When you search for something on Google, the search engine uses the particular keyword, searches and gives you the results of websites for that keyword. So in order to find your product, service, or information that you offer, you need to use the essential keyword so the search engine lands up to you.
Now SEO keywords are nothing but search engine optimization keywords. They are exactly the keywords and phrases needed in your web content that will make it possible for people to find your website by search engines. Ultimately the more number of people that land on your website the more umber of reach your website gets and the more number of people that will be ready to buy your product. Therefore one needs to learn to “speak the language” of search engines in order to satisfy the customer's need.
For speaking the language of the search engine one needs to be efficient. Because these keywords are foundational for all you’re other SEO efforts.so for being efficient in this one can make a list of important keywords for their product or website to be searched for. But first before making a list one needs to research the keywords. You need to research in a way you understand which keywords are popular i.e. too popular leading to competitiveness. Therefore you should be ready to make your keyword list bigger and ongoing. Make your list in such a way that you can replace ay word anytime and insert a new word. Prioritize each word such that they are appealing, meaningful and it reaches the audience. It does not just stop there too. One needs to put a keyword that is diverse. Yes diverse in a way that your keywords stand out from the others but is still recognizable too.
Therefore these keywords are the essential means not only to market your service but also to help your customers find you easily.