Noticed when you watch a YouTube video they play an ad and you can skip it after a few mins. Well, that ad is what gives you tuber the income for his video. Shocked? Well dot be because this is what PCC marketing does. PCC stands for pay-per-click. It is a model of online marketing in which advertisers pay a fee each time one clicks one of their ads.
It allows advertisers to pay a fee each time one of their ads is clicked and also makes the audience visit the advertiser’s website and view their product. Therefore it is the most popular form of marketing. One needs to just do a small amount of investment to get a huge profit of them actually buying your product. There are ways you can do PCC marketing such as Google ads, YouTube, etc. it works on social media platforms like Instagram ads, Facebook ads, etc. even for having a PCC related ad one needs to put on the exact keywords so when a person is searching for something through the search engine, the search engine can play your ad and the user can get into your content.
Therefore for the search engine to understand your ad to be played you need to use certain PCC keywords. These keywords need to be relevant, exhaustive, and expansive. These keywords can be negative too. You will be shocked by the no of customers you can get just by using non-advertising terms. Another way to manage PCC is to use split Ad groups. One can split up the ads into a smaller group which are relevant. This will create more targeted text and pages. You can also refine landing pages i.e. modify your landing pages to align with individual search queries in order to boost conversion rates at its best.